You should always be seeking to improve the effectiveness of your message and the strategies you use to put your content in front of the correct person and demographic. Instagram as one of the most popular social media platforms, and an image based platform makes for a necessary tool to be used by Architects and Designers alike. Make sure you are using it properly and making it an instrumental part of your professional networking strategy.
1. List out the hurdles that are limiting your ability to engage with your community!
As you are part of a sea of other designers and architects it is difficult to make your imprint on the community. Most of the time you are trying to connect with a local lead, rather than an international lead, considering you are seeking to connect for work purposes. You must also consider how difficult it can be to get people off of Instagram and on to your webpage.
You must also consider what is limiting you from being able to create a stronger social media presence. Such as your scheduling and the amount of time you have to create content, as well as how to maintain a consistent presence. Write these problems down and try to list next them possible solutions.
2. Quality and timing of your content is key!
Would you send your content over to architects right as they start their day and are very busy? or during lunch when they want to take some steam off? Make sure you consider the best times to post, especially for your region. There are many different resources that provide you with an idea of when is the best time to post depending on the demographic you want to reach.
3. You must create a consistent level of quality by setting rules and guidelines early on!
Try to define the mood or action you would like out of your leads, after they interact with your content. If you do not pre-plan what you want or manifest what you want, then you will not get the intended outcome. Make sure you define three to four categories that you would like to target with your campaigns to make sure that you can create concise and focused production plans.
4. Connect with other Architect content creators and try to cross-pollinate your demographics!
You want to try and create natural interactions that lead to natural growth by tagging other accounts and that tagged account interacts with content through messages and likes and shares. So the best way to do this, is by finding bigger accounts that are able to show your work as part of a challenge or series they are hosting.
5. Keep it simple, stupid!
Create a realistic and simple format for your captions. By doing this, you are able to maintain a certain standard and it makes creating many posts much easier. You should also try to organize your database of content, so that you can link back to previous posts in newer post. Instagram will continue to be a huge part of the outreach strategy for any firm or individual architect/designer, so make sure you have an organized and logical approach.
When considering your next career move, plan proactively and create Portfolios that include your best work. Consider looking into finding a mentor with Architect-US, and improving your Portfolios with our Portfolio Plans and Career Advice Program. We provide coaching and personalized mentorship, so you can have a professional and experienced take on your next steps in your career, as well as a great team to confide in.
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