One of our top architects from the Architect-US Job+J1 Visa Program, Arturo del Amo, recently posted a new article on a a website for architects called Cosas de Arquitectos (Things for Architects). The article called La Evolución de la Arquitectura: “Media Architecture” (The Evolution of Architecture: «Media Architecture») seeks to better understand the concept of ‘Media Architecture’ defined by Martijn de Waal, co-organizer of The Media Architecture Biennale, who proposes his biennial as an investigation into how architects and urban planners can learn from engineers and designers of digital media, is defined as a combination of disciplines including architecture, urban planning, digital media, art and design.
According to Martijn, this will improve the way in which digital media are integrated into architecture and urban planning, something as evident as this is not a current trend, since the eyes of the European architects and urban planners of the moment are not directed at this direction.
At a time when large investments are expected from governments after the pandemic, are they willing to modernize our cities? And are architects willing to implement that change?
After the 1960s, radical urban planners, as The New York Times called them on June 13, 1976, drank from the theories of Jane Jacobs, committing big mistakes that put an end to the idea of modernist urban planning, starting a new urban trend. starting in the 2000s, it was based on small urban actions and the misnamed urban revitalization. This type of urbanism has led to collage cities that we know and inhabit today.
This change that was brewing since the late 80s-90s is reflected in phrases like that of the postmodernist Aldo Rossi who stated:
«I focused on the little things when I realized that the possibility of big changes was historically excluded in my time»
In 2020, after the pandemic, we expect more interesting and fluid public spaces. Public spaces must interweave the physical and digital worlds to create immersive experiences. But since technology is such an integral part of our lives, if we do not select the combination of physical and digital intentionally, we will have poorly designed spaces filled with advertising and 24-hour news. Digital installations must be treated as an architectural material that must be thoughtful, well-designed, and purposeful. These are already part of urban spaces and produce a new relationship between people and their environment.
Media Architecture
Buildings are transformed by integrating custom digital canvases that allow static materials to tell stories. Elements that can be used to reflect in an artistic way data in real time on flows and rhythms of the spaces and that allow the user to connect and offer a greater understanding of how the building works, its dialogue with the environment, its use and even your creative concept.
Architecture has opportunities that it has never had before and urban policy must keep up with these developments.
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