From Rome to the Principal of a TOP 50 HOSPITALITY L.A. Based Firm

We are honored and ecstatic to be able to host an interview with the Founder and Principal of Indidesign, Beatrice Girelli! She has been able to grow Indidesign from 2003 until now, and Indidesign has now received the Hospitality Design Award 2006 as Best Emerging Firm in Hospitality and since 2009 it has been consistently ranked among the 50 most prominent Hospitality design firms in the country by Interior Design magazine. Learn more about her story and how she was able to move from Italy to Los Angeles in the pursuit of her dream to be her own boss!

Beatrice Girelli is our amazing guest for our Architect-US Interview Series this week with our CEO Patricia Garcia. Beatrice started her career in Italy, studying her Masters in Architecture at Universita’ degli Studi La Sapienza in Rome, but she wanted more so she moved to Germany, and then eventually Los Angeles.

This Interview will provide you with the opportunity to meet a Principal of a very successful Hospitality design firm in Los Angeles that has been very successful at standing out and taking on challenging projects. Beatrice has a very interesting background, as she studied historical preservation of buildings, and also has a design background, yet she is now the Principal at Indidesign. So this will be an incredible opportunity for you to learn more about the leadership side of firms.

We are excited for another episode of Architect-US Interview Series on Wednesday, November 25th at 12 PM EST (🗽 time) on our Instagram LIVE and/or our YouTube CHANNEL. This time our CEO Patricia Garcia will be interviewing an incredibly talented Designer who has worked her way to the top, Beatrice Girelli.

The interview will be live on Architect-US Instagram on Wednesday, November 25th at 12 PM EST (🗽 time) We’ll be also streaming live from all our channels: Facebook | LinkedIn | Youtube | Instagram


Our CEO Patricia Garcia will introduce you to and guide the audience through the interview with

Beatrice Girelli helped to create Indidesign, and is a very talented individual that has taken her experience of working and living all over the world to become a top Principal in the industry. 

Our CEO Patricia Garcia will be touching on various topics during the interview such as:

✅ The experience of co-founding Indidesign and the struggles

✅ The differences between the role of Principal, Design Director, and Creative Director

✅ How she structured her practice differently than most other founders

✅ The value that knowing 6 different languages brings to your team

Beatrice Girelli got her break in Los Angeles when she got hired by Barry Design Associates in 2000, but after three years she felt it was necessary to start her own firm. Since 2003 they have been gaining more and more acclaim. Beatrice has won over 6 different awards for Design acumen, and since 2009, Indidesign has been consistently ranked among the 50 most prominent Hospitality design firms in the country by Interior Design magazine.

Learn more about the way in which Principals and Design Directors think, so that you can set yourself up for success in your career!!

What would you like to ask Beatrice about? Please let us know below if you have any questions you would like to ask her!👇👇

Images by Indidesign


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