The most important thing, for sure, is knowing how to do your job well. But, in a highly competitive market as the Italian one is in the construction industry, it is becoming increasingly important how you present yourself. In the same way, we all know very well that it matters a lot how you present boards in competitions.
To impress friends, acquaintances and potential customers, the communication can also help to increase your authority on the web, that it is a further guarantee that does not hurt.
If you’re thinking that you do not have time to engage in these things, don’t be afraid, below there are few steps that you can afford to carry on one by one. And they are all very easy to be implemented.
You do not need each one of them in fact, some are definitely more suitable than others and you should start from those.
Personal branding can not be built in a week, and your reputation as an architect will need time, commitment and effort. During this period, never forget that the most important thing is your real network!
The importance of personal branding in finding a job or clients
More and more often, architecture studies, human resources managers and (above all) potential clients, monitor the candidates on the web before receiving them in front of their desk. You must surprise them from the first moment, so to let them know from the beginning that you’re the right person they are looking for. In addition to the portfolio – which must be absolutely flawless and amazing – that will be stored in a folder or on a desk alongside with all the others, you can bring forward your “branding” strategy in these new fields.
Here I will give you some advice on how to make the most of some online tools and platforms to promote yourself as an architect and reach people who normally would be very difficult to achieve.
Behance is the platform for the creatives. If you love art, illustrations, photography and conceptual works of any kind, then you will lose a lot of time here. Architects or designers can use this platform primarily for inspiration – thanks to efficient filtering options, you can find many interesting topics – but also to upload their projects and their works.
Surely the specific value of Behance is much greater for a designer or a graphic designer compared to what is for an architect, but everyone can find new networks of people and many sources.
Moreover, even in this case, as in Linkedin, you can create a profile with your own work experience and useful links. Behance has also a tool to create directly your site-portfolio, in this case you should already have a lot material to upload.
To find a job or to gain authority, you must first be good at what you do, whether you are an aspiring or an affirmed designer. What you will need to have is a beautiful portfolio, full of wonderful contents. We are of course speaking about projects. Unfortunately, we do not always have a lot of projects to be submitted, especially those who are just done with university. But you should at least introduce them well.
If you have not created your portfolio yet, then do not waste more time here, disconnect internet, turn off the phone and begin to create it! It is fundamental for your personal branding.
Issuu is the platform that allows to upload your portfolio, with a weight up to 45 MB. The only action you need to do is to create a free account. In exchange, you will get a very accurate presentation that will make your portfolio easy to read, as a book, sendable through a simple link.
This eliminates the need to send email attachments with a limit of 10 MB etc etc. Just a link – and it also makes a good impression.
To make it short, 500px is the Instagram for professionals. Here you can also sell your own pictures. Essentially. If you are passionate about photography, it is right to show to the whole world the fruit of your passions, your travels and your research. Being part of a network of this kind, and maybe also having a good number of followers, is definitely a point in your favor.
The slogan says it all. For young graduates looking for a job, this is definitely not the solution. But if you are already minimally successful and want to upgrade your network it is ok.
You can provide a lot of information and introduce yourself in great detail. You are free to upload your projects and interact with those of other architects around the world. Archistars and all your idols included.
The section dedicated to the stories is really interesting. That is a place where you can tell stories, adventures and more. Everything related to the design world.
This page contains a lot of things to make in the right way personal branding for architects. And you will quickly notice it when you discover how can be useful these mock-up files. They will take you away definitely a long time if you’re like me. The mock-ups are nothing else but .psd files that graphic designers provide at a very low price or even for free, to do wonderful things. What are they? If by chance you have your own website or your own Behance page or just want to advertise with image communication, here it is that Photoshop smartobjects comes to your rescue.
When considering your next career move, plan proactively and create Portfolios that include your best work. Consider looking into finding a mentor with Architect-US, and improving your Portfolios with our Portfolio Plans and Career Advice Program. We provide coaching and personalized mentorship, so you can have a professional and experienced take on your next steps in your career, as well as a great team to confide in.
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