The first question you should be asking yourself is: What differentiates architecture firms from one another?
In the case of your target companies, this can be done in multiple ways. The following list provides you with the different categories you can target that will allow you to differentiate the firms you are applying to, and thus have a better sense of how to target them differently.
- Company culture
- Style of work/projects
- Mission focus in line with yours?
- Start-up? Legacy company? Mid-sized company?
You must break down your target companies into categories, so you can see what your top firm’s strategy and priorities are.
WARNING! Be careful and make sure that you maintain a separation between your personal and professional profiles.
1. Content Strategy
Try to accept as many friend requests as possible. Focus on posting content that portrays you in a way that is considerate and feeds into the reputation you are seeking to promote in the industry. You are a professional, so you are trying to showcase this side of you.
Ask yourself the following questions:
- What are their biggest challenges as a start-up/legacy company/mid- sized?
- How do they market themselves?
- What types of topics do they comment on normally?
- What do they retweet or share?
All of these questions will give you an idea of the content and strategy that makes the most sense for the specific companies and decisionmakers you are looking to target. Once you have an idea of who, where, and how you want to target your content towards then you need to figure out what kind of content makes the most sense. This content can range from new product releases to news regarding the firm’s new projects to even just a fun challenge they are doing.
Also think about how your voice can impact others, so for example, consider writing on relevant and hot topics in the industry. You can also create your own personal blog, but this requires more work as you must post often.
2. Custom Strategy
Below you will find a chart that lays out the four most used Social Media platforms. We provide you with some tips and tricks to make your profiles stand out, and gain more traction.
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