{"id":34040,"date":"2023-05-23T15:00:46","date_gmt":"2023-05-23T13:00:46","guid":{"rendered":"https:\/\/www.architect-us.com\/blog\/?p=34040"},"modified":"2023-05-23T07:44:34","modified_gmt":"2023-05-23T05:44:34","slug":"4-tips-to-leverage-pinterest-for-your-architecture-brand","status":"publish","type":"post","link":"https:\/\/www.architect-us.com\/blog\/2023\/05\/4-tips-to-leverage-pinterest-for-your-architecture-brand\/","title":{"rendered":"4 Tips To Leverage Pinterest For Your Architecture Brand"},"content":{"rendered":"

1. Educational Content<\/strong><\/h3>\n

While Pinterest<\/strong> is image-based, the content that matters most is the core depth of your pins\u2013\u2013ultimately raising awareness and opening the opportunity to link to your company\u2019s website.<\/p>\n

Be sure that you are including relevant context behind your photos whenever you are posting your content. For example, you can elaborate on the background or collaborative efforts behind a photo, revealing interesting insight for your audience.<\/p>\n

When posting images on Pinterest<\/strong>, you have the opportunity to link a URL to an image\u2013\u2013giving you the perfect anchor to direct users to your website. This will also help clients with any questions they may have, while also enhancing your SEO<\/strong> presence.<\/p>\n

Some URLs you can include on your Pinterest can be relevant blogs from your website, helping elevate you as an expert in your field. You can also create and pin images and infographics that are relevant to the architectural industry, even if they aren\u2019t your own work. It\u2019s the constant flow of content that matters on this platform.<\/p>\n

2. Concise Descriptions<\/strong><\/h3>\n

Maintaining your audience\u2019s attention can sometimes be a struggle, so adhering to a direct and descriptive dialogue is essential for your pin\u2019s content, as well as the pinboard\u2019s title.<\/p>\n

Even though the pin\u2019s description has a limit of 500 characters, this doesn\u2019t mean you should write to the brim. Try and keep your descriptions to 200 characters or below, as anything longer may drive users away.<\/p>\n

Hashtags are another feature to take advantage of. The limit is 20 hashtags per pin, but be sure not to overdo it. Link your hashtags to your other social media platforms for seamless integration, helping carry your content over to different audiences.<\/p>\n

Be sure to exercise keywords within your title, description, and hashtags. Applying all of these tactics as well as linking back to your website will make the information easy to obtain, help develop your online brand, and bring in your targeted audience.<\/p>\n

3. Outside Pin Inspiration<\/strong><\/h3>\n

With a social media platform based around visual aspects, it\u2019s not hard to \u201ctoot your own horn\u201d\u2013\u2013however, no one likes a megalomaniac. It\u2019s important to convey a sense of humility, and showcasing your own various inspirations is a great way to keep your feed alive.<\/p>\n

\u201cPinspiration boards\u201d are popular amongst those in the architectural bubble, and the best part about them is that your inspiration doesn\u2019t have to be solely project-based. For example, you can create a higher sense of engagement by shedding light on the people who help run your company\u2013\u2013show the cogs of your well-oiled machine and what makes it run! Putting your team in the spotlight demonstrates that you prioritize a sense of synergy.<\/p>\n

You can also layout different fields within the architecture industry, helping draw a bigger picture of inclusivity within your field. After all, the architecture industry is a network in itself\u2013\u2013and everyone who works in it should feel a sense of togetherness from within.<\/p>\n

4. Build a Community<\/strong><\/h3>\n

Learn to utilize shared boards\u2013\u2013where multiple users can pin onto, helping foster an overall sense of community as more and more people contribute. They\u2019re also referred to as contributor boards, community boards, and co-operation boards, but really, they\u2019re all the same thing!<\/p>\n

Join a few boards that you are already familiar with, such as the boards of companies that you follow. You can even invite them to yours! There is a \u201cfollow all\u201d button feature on shared boards, which can help drive traffic in. Websites such as Board Deck can help you pinpoint other group boards. It will also help you strengthen your pinning strategy.<\/p>\n

Make sure you keep up with us at\u00a0Architect-US<\/a>,\u00a0<\/b>and make full use of all of the\u00a0information and insight we have for you for free<\/strong>. Do NOT forget that we have\u00a0helpful services for you ranging from\u00a0Portfolio Plans to Career Advice<\/a><\/strong>.\ud83d\udc4c Our Selection Committee of architects and designers with 10+ years of experience\u00a0<\/strong>love to help architects and designers at any point of their career to push the industry forward together!<\/p>\n

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