{"id":19986,"date":"2022-11-24T14:55:46","date_gmt":"2022-11-24T13:55:46","guid":{"rendered":"https:\/\/www.architect-us.com\/blog\/?p=19986"},"modified":"2022-11-24T08:00:33","modified_gmt":"2022-11-24T07:00:33","slug":"from-the-big-screens-to-the-streets-can-fashion-be-cultural-activity-2","status":"publish","type":"post","link":"https:\/\/www.architect-us.com\/blog\/2022\/11\/from-the-big-screens-to-the-streets-can-fashion-be-cultural-activity-2\/","title":{"rendered":"From the Big Screens to the Streets: Can Fashion Be A Cultural Activity?"},"content":{"rendered":"
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\u00a0As the world changes around us and the community forum moves online, many of the brick and mortar cultural centers that represent\u00a0Madrid<\/strong>\u00a0are being left behind or renovated to serve different purposes. Cinemas and theaters\u00a0in\u00a0Gran Via<\/strong>\u00a0and\u00a0Sol<\/strong>\u00a0areas, located in Madrid\u2019s center, have closed and have reopened as shops after being bought by fast fashion brands like\u00a0H&M, Zara or Mango<\/strong>. These large, revamped buildings are being repurposed for fashion stores due to their central location and large uninterrupted spaces. Yet they also provide these multi-billion dollar companies with the venue and stage they need to promote their low-priced clothing to the masses. In doing so, the cultural centers are being repurposed to promote mass consumption that is not tied to the community.<\/div>\n
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Guillermo Fernandez Villar<\/strong><\/a>, under\u00a0Izaskun Chinchilla<\/a><\/strong>‘s\u00a0supervision at\u00a0San Pablo CEU University<\/strong><\/a>\u00a0has studied the particular case of\u00a0Albeniz Theater<\/strong>\u00a0and brought with him\u00a0a fresh and intelligent strategy that got him the Honorable Mention from EPS San Pablo CEU.\u00a0Guillermo, an\u00a0Architect-US participant<\/strong>\u00a0seeking his dream job in the\u00a0USA<\/strong>, has a programmatic commitment that connotes an enormous coherence, adaptation to the context and capacity for social innovation. Guillermo analyzes and assumes how the great cultural contenders of the center of Madrid are being bought and transformed by large clothing sales chains.\u00a0An architect should always be able to adapt their work to the context and capacity for social innovation. The land price in the city center\u00a0makes cultural activity unsustainable whereas the textile market needs to benefit from the condition of centrality. Villar\u00a0promoted the idea of\u00a0a clothing buying and selling program at the\u00a0Albeniz Theater<\/strong>. In doing so, the\u00a0cultural aspects and social dynamics are introduced while providing local designers with the platform to show their work. In the\u00a0Albeniz Project<\/strong>\u00a0he used\u00a0Rhinoceros, Vray, and Photoshop<\/strong>\u00a0to complete these beautiful drawings.\"\"\"\"<\/div>\n
The fashion community in\u00a0Madrid<\/strong>\u00a0is always looking for ways to present their work in accessible and easy ways. With the advent of fast fashion brands, the supply chain has moved to the global level, and provided affordable style. Yet these lower costs afforded by global supply chains makes it harder for local designers to compete. Not only this, but the venues that small, local designers are usually able to access are no where near the size of Zara’s. Now architects in\u00a0Madrid<\/strong>\u00a0are calling for these cultural gems to be used for community focused purposes. Guillermo has joined in to answer these calls, and provide his solution for these static spaces to become dynamic, community-centered spaces.<\/div>\n
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\"\"Instead of selling clothing for a single and powerful chain, the\u00a0creation of a multi-brand fashion center<\/strong>, where established brands may have their own sales areas and emerging producers appear in a street market format. By introducing a\u00a0co-working for designers<\/strong>\u00a0it helps with the process of design and production of fashion becoming transparent and pedagogical. Architecture plays the role of preserving the past while also providing a space for the future to grow and create their own ideas for community improvement\u00a0and social interaction.<\/p>\n

<\/b>How would you redesign your local theater to provide a the fashion community with a market? Leave us your thoughts in the comments section below!! <\/b>\ud83d\udc47\ud83d\udc47\ud83d\udc47<\/p>\n

\"\"\"\"\"\"Photos by Guillermo Fernandez Villar<\/strong><\/a><\/p>\n

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