{"id":18948,"date":"2020-08-10T04:21:09","date_gmt":"2020-08-10T03:21:09","guid":{"rendered":"https:\/\/www.architect-us.com\/blog\/?p=18948"},"modified":"2020-11-05T12:19:58","modified_gmt":"2020-11-05T11:19:58","slug":"the-role-that-purpose-driven-firms-play-in-the-industry-and-your-part-in-it","status":"publish","type":"post","link":"https:\/\/www.architect-us.com\/blog\/2020\/08\/the-role-that-purpose-driven-firms-play-in-the-industry-and-your-part-in-it\/","title":{"rendered":"The Role that Purpose Driven Firms play in the Industry, and your part in it!"},"content":{"rendered":"<p>In the presentation by <strong>Robert Ivy at AIA \u201918<\/strong>, titled <b>\u201cThe State of Architecture Profession\u201d\u00a0<\/b>he starts off by talking about how workplace cultures must straddle between now and what will be next.<\/p>\n<blockquote><p><strong>\u201cArchitecture is visceral, buildings in public spaces affect how people feel, and thus empathy and understanding the other is important.\u201d<\/strong><\/p><\/blockquote>\n<p><iframe title=\"The State of the Architecture Profession\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/7Ghjy82jJMc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>As the dark cloud of <strong>COVID-19<\/strong> covers the entire globe, it is important to remember the role of empathy and understanding other\u2019s perspectives in society. Social distancing creates a new way of interacting with others, and the highly infectious nature of the virus creates new barriers for collaboration and cultural exchange.<\/p>\n<figure id=\"attachment_18944\" aria-describedby=\"caption-attachment-18944\" style=\"width: 770px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-large wp-image-18944\" src=\"https:\/\/www.architect-us.com\/blog\/wp-content\/uploads\/2020\/03\/you-x-ventures-Oalh2MojUuk-unsplash-1024x683.jpg\" alt=\"Collab\" width=\"770\" height=\"514\" srcset=\"https:\/\/www.architect-us.com\/blog\/wp-content\/uploads\/2020\/03\/you-x-ventures-Oalh2MojUuk-unsplash-1024x683.jpg 1024w, https:\/\/www.architect-us.com\/blog\/wp-content\/uploads\/2020\/03\/you-x-ventures-Oalh2MojUuk-unsplash-1536x1024.jpg 1536w, https:\/\/www.architect-us.com\/blog\/wp-content\/uploads\/2020\/03\/you-x-ventures-Oalh2MojUuk-unsplash-2048x1365.jpg 2048w, https:\/\/www.architect-us.com\/blog\/wp-content\/uploads\/2020\/03\/you-x-ventures-Oalh2MojUuk-unsplash-370x247.jpg 370w, https:\/\/www.architect-us.com\/blog\/wp-content\/uploads\/2020\/03\/you-x-ventures-Oalh2MojUuk-unsplash-270x180.jpg 270w, https:\/\/www.architect-us.com\/blog\/wp-content\/uploads\/2020\/03\/you-x-ventures-Oalh2MojUuk-unsplash-570x380.jpg 570w, https:\/\/www.architect-us.com\/blog\/wp-content\/uploads\/2020\/03\/you-x-ventures-Oalh2MojUuk-unsplash-740x493.jpg 740w, https:\/\/www.architect-us.com\/blog\/wp-content\/uploads\/2020\/03\/you-x-ventures-Oalh2MojUuk-unsplash-300x200.jpg 300w, https:\/\/www.architect-us.com\/blog\/wp-content\/uploads\/2020\/03\/you-x-ventures-Oalh2MojUuk-unsplash-768x512.jpg 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><figcaption id=\"caption-attachment-18944\" class=\"wp-caption-text\">Photo by You Ventures<\/figcaption><\/figure>\n<blockquote><p><strong>Purpose driven firms put social values first instead of a relentless focus on cashflow, \u201ctheir role is to do good for the people translating into doing well.\u201d<\/strong><\/p><\/blockquote>\n<p>Although this speech was written for a different time, the purpose driven firms he highlights have a key role to play during these changing times. While the impact of the virus on society and the economy is yet to be determined, our reality has changed, and so too must architecture firms. <strong>Robert Ivy<\/strong> mentions that, \u201cIncreasing social, political, and professional turmoil means new blueprints must take these concerns into account.\u201d<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Architecture must represent the society we serve, <strong>Ivy<\/strong> views AIA and all architecture firms\u2019 role as one that must shape the future, rather than be shaped by it. Citizens must be able to voice their opinions and concerns, and not be priced out by the highest bidder. Citizen architect is on the rise! <strong>As COVID-19 forces people to make tough decisions, all voices must be heard when trying to tackle this challenge head on.<\/strong><\/p>\n<p>The <strong>Architect Magazine<\/strong> asked architecture firms across the USA, how they are dealing with the impact of COVID-19. In <a href=\"https:\/\/www.architectmagazine.com\/practice\/how-architecture-firms-are-responding-to-covid-19_o\" target=\"_blank\"><b>this article<\/b><\/a>, principals at a variety of firms talk about how they are overcoming barriers to collaboration to continue pushing forward. We have a lot to learn from these firms and how to promote collaboration and representation during these trying times.<\/p>\n<p>Please reduce your time outside to combat this virus, and lower the probability of spread to others who are weaker and have compromised immune systems. We must fight this common enemy together by helping one another, and staying at home. Practice social distancing and wash your hands!<\/p>\n<div class='_form_254'><\/div><script type='text\/javascript' src='https:\/\/architect-us.activehosted.com\/f\/embed.php?static=0&id=254&69DED57070CF9&nostyles=0&preview=0'><\/script>\n","protected":false},"excerpt":{"rendered":"<p>Nowadays, more than ever, the role of Purpose Driven Architecture firms is crucial in understanding the State of Architecture Profession. At AIA \u201918 NYC, Robert Ivy, CEO of the American Institute of Architects (AIA), highlights the growth of new kinds of firms that are being created to focus on inclusion and collaboration. As humanity takes on new challenges and forms of interaction, so too should architecture firms.<\/p>\n","protected":false},"author":2,"featured_media":18933,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[904,922,3212,433,2709,3179,164,3222,3228,3229],"class_list":["post-18948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-american-culture","tag-aia","tag-architect-us-career-training-program","tag-architect-us-internship-program","tag-architecture","tag-collaboration","tag-covid-19","tag-j1-visa","tag-purpose-driven","tag-robert-ivy","tag-the-state-of-architecture-profession"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Role that Purpose Driven Firms play in the Industry, and your part in it! - Architect-US<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.architect-us.com\/blog\/2020\/08\/the-role-that-purpose-driven-firms-play-in-the-industry-and-your-part-in-it\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Role that Purpose Driven Firms play in the Industry, and your part in it! - Architect-US\" \/>\n<meta property=\"og:description\" content=\"Nowadays, more than ever, the role of Purpose Driven Architecture firms is crucial in understanding the State of Architecture Profession. 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