Instead of selling clothing for a single and powerful chain, the creation of a multi-brand fashion center, where established brands may have their own sales areas and emerging producers appear in a street market format. By introducing a co-working for designers it helps with the process of design and production of fashion becoming transparent and pedagogical. Architecture plays the role of preserving the past while also providing a space for the future to grow and create their own ideas for community improvement and social interaction. Photos by Guillermo Fernández Villar
More and more of our life has moved online, and our sense of community has changed as forums move online. In Madrid, Cinemas and Theaters in Gran Via and Sol areas, are reopening as shops after being bought by fast fashion brands. One of our stars from the Architect-US Pool of Talents, Guillermo Fernandez Villar, seeks to promote more community engagement in the local fashion industry by redefining the ways in which these cultural gems are repurposed. These spaces that used to provide the community with shared experiences and knowledge are being repurposed for mass consumption without regard for the local fashion community.